These are strange times. Our lives have been thrown into a chaotic limbo punctuated by lockdowns, social distancing, and surgical masks. At the same time, it’s all taken on a very strong sense of mind-numbing repetition, like Bill Murray in “Groundhog Day.”

At K+S, we’re all trying to navigate this time as best we can. We’re all at home balancing work, children, and our sanity.

But we’ve still got soccer on the brain. So even if we’ve had to postpone K+S New York 2020 and there is no live soccer on TV, we can still do something to support the game. And, more importantly for us, to support independent soccer filmmakers:

We can watch their films.

That’s why we’ve launched the new #SoccerFilmFriday initiative. It's simple enough. Every Friday, we'll spotlight a film on our website, in our newsletter, and on our social media channels, and encourage you all to watch it.

#SoccerFilmFriday Schedule

• April 24: Messi & Me

• May 1: Football for Better or for Worse

• May 8: Celtic Soul | iTunes | Amazon Prime | Google Play

Please join us in supporting these great films. And we’ll schedule more in the coming weeks.